What is the PPWR Regulation?
The PPWR (Packaging and Packaging Waste Regulation) is a European legislation aimed at reducing the environmental impact of packaging. Coming into effect on December 16, 2024, it introduces new rules to minimize waste, improve recycling, and promote sustainable packaging.
Key Objectives
- 15% reduction in packaging waste by 2040
- 100% recyclable packaging by 2030
- Promotion of reusable packaging
- Limitation of single-use plastics
Who is Affected?
The PPWR applies to the entire production chain, including:
- Packaging manufacturers: Adapting to new standards
- Industrial companies: Designing eco-friendly packaging
- Distributors and brands: Reducing unnecessary packaging
What are the impacts on businesses?
Companies must adapt to PPWR requirements, leading to significant changes in packaging design.
The regulation imposes strict recyclability and eco-design standards, requiring industry players to rethink their materials and manufacturing processes.
This transition entails an initial investment, particularly in sourcing sustainable raw materials. However, it also represents a strategic opportunity.
By adopting eco-friendly packaging, businesses meet consumer expectations, enhance their brand image, and stand out in a market where sustainability is becoming a key differentiator.
How to comply?
To comply with the PPWR, companies need to adapt their packaging while considering new environmental requirements.
The first step is to analyze existing packaging to identify non-compliant materials and evaluate potential alternatives. Investing in eco-design is crucial, prioritizing recyclable and reusable solutions.
Collaborating with compliant suppliers ensures the use of materials that meet current regulations. Finally, raising awareness among teams and partners through training programs is essential to ensure effective and long-term compliance.
Our solutions for PPWR compliance
To meet PPWR requirements, we provide eco-friendly and regulation-compliant solutions. Our shrink sleeves and labels are designed to be easily separable and recyclable, ensuring better waste recovery.
We prioritize sustainable materials, including bio-based and recycled substrates, to reduce environmental impact while maintaining performance and quality.
Finally, we support our clients with a personalized approach, analyzing their current packaging and offering tailored alternatives for an efficient and compliant transition to PPWR standards.